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Diagram - Customer Journey Map.

Customer journey unfolded across 5 horizontal columns (awareness-consideration-purchase-onboarding-retention), with per-stage emotion points connected by an SVG line to visualize satisfaction swings. Each column shows a one-line customer action and a touchpoint badge, with a bottom callout highlighting the weakest stage.

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02

Preview

01

Overview

Best for: SaaS onboarding improvement proposals, CX/UX research reports, marketing funnel diagnostics, product strategy workshops.

Use: When you need to show the emotional ups and downs and touchpoints across sequential customer stages in one slide. CX improvement proposals, onboarding diagnostics.

Avoid: For a quantitative view of conversion drop-off itself, use chart-funnel/process-funnel. For system/org structure, use diagram-flow-architecture/diagram-hub-spoke.

CategoryDiagram
DensityHigh
Text Budget260 chars
EmphasisVisual
PositionMiddle
03

Theme

Based on the currently selected theme Slate Pro. Switching the theme in the sidebar updates this section too.

SchemeLight
Best forGeneral business presentations, SaaS product introductions, corporate proposals, B2B pitch decks
Avoid forCreative/art presentations, when a dark mood is needed
04

Slots (20)

titleRequired
Aa
Slide title30 chars
subtitle
Subtitle/description sentence60 chars
stage1_nameRequired
Label
Stage 1 name (ex: Awareness)6 chars
stage1_actionRequired
Stage 1 customer action24 chars
stage1_touchpoint
Label
Stage 1 touchpoint10 chars
stage2_nameRequired
Label
Stage 2 name6 chars
stage2_actionRequired
Stage 2 customer action24 chars
stage2_touchpoint
Label
Stage 2 touchpoint10 chars
stage3_nameRequired
Label
Stage 3 name (highlighted as weakest)6 chars
stage3_actionRequired
Stage 3 customer action24 chars
stage3_touchpoint
Label
Stage 3 touchpoint10 chars
stage4_nameRequired
Label
Stage 4 name6 chars
stage4_actionRequired
Stage 4 customer action24 chars
stage4_touchpoint
Label
Stage 4 touchpoint10 chars
stage5_nameRequired
Label
Stage 5 name6 chars
stage5_actionRequired
Stage 5 customer action24 chars
stage5_touchpoint
Label
Stage 5 touchpoint10 chars
calloutRequired
One-line callout on the weakest stage60 chars
companyRequired
Label
Company/brand name20 chars
page
Label
Page number5 chars
05

Style Knobs (1)

Title emphasis colorcolor
coloraccent / accent-soft / ink
06

Used in these deck templates

Not used in any deck template yet.